Company Founders >> Sasha Branch

Background
Sasha’s background is rooted in design and marketing disciplines and with experience spanning across media, manufacturing, software and business consultancy environments during her career. Recent experience includes involvement in the floatation of Business Control Solutions Group PLC (software and consultancy services company) onto AIM and managing the marketing and P.R function with a client base of major investment and financial institutions.  Sasha then joined Martin Preen in setting up Krushr plc, a move driven by her own frustrations relating to waste management and recycling in the home, and the desire to bring a truly innovative and value-added solution to the market.

“Krushr is an exciting product to work on. It is a real challenge to create a generic solution for waste handling that integrates well into kerbside waste collection services – particularly as these vary regionally within the UK and likewise across the different countries and states.

As we experience the rise in cost of raw materials, the market for recycled material is set to grow exponentially - more efficient and less onerous methods of recycling looks set to be an ongoing requirement for households”